Helping changemakers shape tomorrow’s businesses

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Hello. I’m Lucia.
I'm an independent brand strategist.

My mission is to join forces with visionary individuals and organisations, amplifying your purpose and transforming it into meaningful change.

Whatever the challenge, I pride myself on providing clarity and creativity in helping businesses define, articulate and realise new brand opportunities. Distinctive brands that help you outmanoeuvre the competition and stay ahead.

UX | Content Design | Writing

ClearBank

Rebooting banking with one of the UK’s fastest growing fintech.

View case study

Brand Strategy | Brand Platform

Mixcloud

Inviting 20 Million people to listen deeply by getting closer to their favourite sound creators.

View case study

Brand Character | Tone of Voice

Dave UKTV

Helping us laugh through the messiness of life with award winning telly shows.

View case study

Let's create together

Let's create together ✦

Let’s talk about you

Ready to transform your brand? Launch a new product? Or create a whole new way of delivering a service?

Then drop me a line at lucia@luciamcguinness.com
Or connect on LinkedIn.