Hello, I’m Lucia

I'm an independent brand strategist with 15 years of experience in the creative industry. I’ve worked with some of London's most innovative brand and communication agencies. 

Most recently leading brand and digital strategy at Studio Output. I bring with me a wealth of experience solving a broad range of challenges for some of the largest and fastest growing companies in Europe and globally. Companies such as Google, World Economic Forum, YouTube, Octopus Money, ClearBank, Mixcloud and Dave UKTV. 

Whatever the challenge, I pride myself on providing clarity and creativity in helping businesses define, articulate and realise new brand opportunities.

Sectors I know a lot about

— Climate tech
— Energy
— Finance
— Technology
— Music
— Education

You’re in good company

UN Global Compact

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Girl Effect

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UK Government

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Makerversity

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Dave UKTV

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Google

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International Alert

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Greenpeace

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World Economic Forum

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Mixcloud

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The Nutrition Society

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UN Global Compact 〰️ Girl Effect 〰️ UK Government 〰️ Makerversity 〰️ Dave UKTV 〰️ Google 〰️ International Alert 〰️ Greenpeace 〰️ World Economic Forum 〰️ Mixcloud 〰️ The Nutrition Society 〰️

What people are saying

  • “Lucia has delivered a number of talks and presentations for us around branding, sustainability and business planning. They are open to our 300+ members and are always well attended, informative and inspiring.”

    Esther Ellard
    MD at Makerversity

  • "I worked with Lucia on defining and designing digital experiences for brands, and it was a joy to work with her. She has a rare pairing of systems thinking and soulful sensitivity - her insights are always comprehensive while deeply resonant."

    Sam Hodges
    Design Director at Output

  • " Lucia is simply a polymath, with the rare mix of being an exceptional communicator and design strategist, visual and articulate, critical and innovative, yet down-to-earth. She seems to effortlessly balance meticulous detail with efficiency and organisation while maintaining a broad, visionary perspective."

    Mo-Ling Chui
    Design Strategist & Senior Lecturer at UAL

  • “Lucia is great at asking just the right questions... pulling thinking out of you that you didn't even know you had! We worked together back when my now business was a grassroots project looking for initial funding. The work we did together informed the strategy and gave me a solid footing for how to proceed. The time we spent exploring, thinking and planning was invaluable.”

    Jo Fenn
    Global Director at AdGreen

Let's create together

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Let's create together ✦

Let’s talk about you

Ready to transform your brand? Launch a new product? Or create a whole new way of delivering a service?

Then drop me a line at lucia@luciamcguinness.com
Or connect on LinkedIn.