Changing the future of investment management
Meeting the needs of modern investors
Role
Strategy Director at Output
Client
Cadro
Industry
Finance, Technology
Scope
Brand Positioning | Brand Strategy
Date
2023
Credit
Brand + Digital Design by Output
Cadro is an investment manager for clients of the twenty-first century. Doing away with paperwork and the lack of real time information on investment — Cadro combines the power of technology with personalised service and investment expertise
The Insight
There is a new type of investor.
Eager to understand how things work. They want control over their finances and their assets. Young at heart, they are unafraid to be brave, to do things differently.
But the market is awash with products and services that do not match their expectations.
Established brands fail to deliver seamless digital experiences, whilst newcomers lack the depth required to give personalised access and advice.
The Strategy
Led by an experienced team, Cadro are driving the transformation of investment management into a compelling digital and highly personalised experience for the investors of today, so they can secure their future.
Leaning into the name Cadro, we developed a brand language that takes cues from fine art. With a bespoke coloured background that changes as the client’s wealth develops.
Cadro, your wealth reframed.
Brand Identity
The result is a new brand language with energy and movement. The elegant app UI underpins the brand’s principles of ‘Smart moves, calculated risks’. Providing the modern investor with a powerful tool that keeps up with them.
The Impact
In 2024, Cadro was named WealthTech of the Year at the Europe Fintech Awards, seeing off strong competition from some of the industry's leading innovators.
Upon winning the award, awards organisers Barker Brooks Communications said: "The judges really liked that this company focuses on the customer and the user, and were impressed by the user experience highlighted in the entry."